Buch: Ganzheitliches ALUMNI-Management als Wettbewerbsvorteil
Reference book (2017) from author Marco Gola

Holistic Alumni Management as a Competitive Advantage

How you can use software-supported processes to sustainably increase the relevance and the reputation of your university through comprehensive Alumni management


Matoma and alumniclubs.net surveyed 102 universities about Alumni work. Here is the result of the survey as a chart.

E-marketing and MiniCRM

The start-up solution for under € 1,000 for clubs and associations, and young initiatives. Request the white paper here.

Online magazine and newsletter

The economical alternative to the printed magazine.

See some examples here.

One solution – Three software modules

The big Alumni Management solution for universities: Career Service, Mentoring, Fund-raising and Events.



The solution for the holistic management of university contact data


All contact data in one CRM database

  • Alumni data records with detailed information about courses and qualifications
  • Companies, contact persons and procedures in one system
  • Link between Alumni and companies
  • Communication log
  • Extensive selection options for targeted marketing
  • Project management & Workflows
  • Cross-team task administration
  • Fund-raising module
  • Interface to e-marketing
  • Interfaces to Campus Management Systems
  • Management of rights and roles for centralised and decentralised user groups
  • Membership administration & SEPA Direct Debits


Maximisation of coverage and contact frequency

  • Unlimited lists for recipient groups (Alumni, companies, …)
  • Personalised e-mails
  • Issue unlimited forms for your website as HTML source code
  • Survey module for evaluations and surveys
  • Newsletter / Serial e-mails
  • Data protection compliance
  • Can be used stand-alone, with later expansion options
  • Client system for deployment in different faculties and divisions
  • CSA whitelisting certificate for high delivery rates
  • Data record update by e-mail (profile manager forms)
  • HTML templates for Desktop and mobile end devices
  • Extensive statistics and evaluations about your mailings


Web platforms for your success

  • Websites and Microsites
  • Social networks / Communities
  • Career portals / Job exchanges
  • Online magazine
  • Login areas for exclusive content
  • Crowd Funding platforms
  • WordPress / Typo3
  • Module: Alumni map (map of the world with Alumni distribution)
  • Interfaces to CRM system
  • Login and profile updates via Facebook, LinkedIn and XING
  • Publishing in social networks(Twitter, Facebook, …)
  • For Desktop and mobile end devices (responsive design)
  • Integration with e-marketing through forms
  • Online shops, e.g. for sponsoring packages or career packages)
  • User tracking / Analytics
  • Option: Domain service, Hosting and SSL services