One of the greatest challenges that faces people working in Alumni management is keeping the data records of former students up-to-date. Everyone is aware that without a current data basis, it is at best difficult and at worst impossible to handle activities such as event management, career services, not to mention fund-raising and mentoring.
But the fact of the matter is that particularly “freshman Alumni” generate a lot of “movement” in their data records straight after graduation. Even in the case of a name change after getting married, the “old” e-mail account is seldom deleted; rather, mails are diverted. And for this reason alone, the e-mail channel to former students is so important.
With the Newsletter Marketing Center, we have created a solution that helps with more than just the targeted and personalised approach to your Alumni. Each e-mail can include so-called Profile Manager forms, where, through a single click the recipient lands directly on the fields that you as the sender of the e-mail have selected for updating.
As all forms and data transmissions are SSL encrypted, transferring or updating bank account details such as IBANS and BICs is possible.
Take a look at the video to see how it works.