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Insights, innovations and smart thoughts from practice for alumni work, university communication, career service and fundraising

 

Universities

Alumni work: The undiscovered potential – How universities can efficiently maintain and expand loyalty through software such as CRM

In a world characterised by constant change and increasing connectivity, universities have a unique opportunity to position themselves not only as educational institutions, but as lifelong partners in the professional…
MarcoMarco9 min
Digitisation in medium-sized businessesUniversities

DKIM, SPF, MX, DMARC – understanding the key terms for successful email delivery

In der dynamischen Welt des E-Mail-Marketings sind bestimmte Begriffe von entscheidender Bedeutung, um sicherzustellen, dass deine Nachrichten nicht nur erfolgreich, sondern auch zuverlässig zugestellt werden. Lass uns einen genaueren Blick…
KatarinaKatarina7 min
Universities

Why colleges and universities need a CRM system

In today's world, universities are far more than just educational institutions. They increasingly see themselves as an integral part of society, which goes hand in hand with complex expectations and…
MarcoMarco7 min
Digitisation in medium-sized businessesUniversities

A/B testing in email marketing: the key to maximum campaign success

Email marketing is not only an art, but also a science. It's not just about creative content, but also about mastering the intricacies of optimization. A crucial tool for realizing…
KatarinaKatarina7 min
Universities

Keeping Alumni data up-to-date. What’s the best way? Software from Matoma to the rescue!

One of the greatest challenges that faces people working in Alumni management is keeping the data records of former students up-to-date. Everyone is aware that without a current data basis,…
MarcoMarco2 min
Alumniscore 75 Punkte
Universities

Alumniscore – Performance figure for the evaluation of Alumni work

As a supplier of Alumni management solutions, Matoma Internet Consulting has established itself successfully in the market with the modular “Alumni 2.0” module. In order to address the widespread desire…
MarcoMarco2 min
Screen Hochschul-Jahrbuch
Universities

Simple data record updating, thanks to Profile Manager.

With the Profile Manager, Matoma is expanding the Newsletter Marketing Center with useful functions that further simplify alumni management at colleges and universities. As a long-standing solution provider for alumni…
MarcoMarco2 min
Alumniscore 75 Punkte
Universities

Alumniscore – Performance figure for the evaluation of Alumni work

MarcoMarco
Screen Hochschul-Jahrbuch
Universities

Simple data record updating, thanks to Profile Manager.

MarcoMarco

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