What has lead generation got to do with waterholes and elephants?
“… See to it that the route to the waterhole is easily accessible and level (accessibility and usability) and make sure that it has a pleasant ambience, e.g. through shady trees (design). …”
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“Being found on the web”
Online presence as the motor for lead generation from Marco Gola, Matoma Internet Consulting GmbH
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Online magazine and newsletter
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Holistic Alumni Management as a Competitive Advantage
Reference book (2017) from author Marco Gola
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