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Insights, innovations and smart thoughts from practice for alumni work, university communication, career service and fundraising

 

Alumni work: The undiscovered potential – How universities use software like CRM to maintain and expand loyalty efficiently
Alumni work: The undiscovered potential – How universities use software like CRM to maintain and expand loyalty efficientlyUniversities

Alumni work: The undiscovered potential – How universities use software like CRM to maintain and expand loyalty efficiently

In a world characterised by constant change and increasing connectivity, universities have a unique opportunity to position themselves not only as educational institutions, but as lifelong partners in the professional…
Marco Marco9 min
DKIM, SPF, MX, DMARC – understanding the key terms for successful email delivery
DKIM, SPF, MX, DMARC – understanding the key terms for successful email deliveryDigitization in the SME sectorUniversities

DKIM, SPF, MX, DMARC – understanding the key terms for successful email delivery

In the dynamic world of email marketing, certain terms are crucial to ensure your messages are not only delivered successfully, but reliably. Let’s take a closer look and understand why…
Katarina Katarina7 min
Why colleges and universities need a CRM system
Why colleges and universities need a CRM systemUniversities

Why colleges and universities need a CRM system

In today's world, universities are far more than just educational institutions. They increasingly see themselves as an integral part of society, which goes hand in hand with complex expectations and…
Marco Marco7 min
A/B testing in email marketing: the key to maximum campaign success
A/B testing in email marketing: the key to maximum campaign successDigitization in the SME sectorUniversities

A/B testing in email marketing: the key to maximum campaign success

Email marketing is not only an art, but also a science. It's not just about creative content, but also about mastering the intricacies of optimization. A crucial tool for realizing…
Katarina Katarina7 min
Keeping Alumni data up-to-date. What’s the best way? Software from Matoma to the rescue!
Keeping Alumni data up-to-date. What’s the best way? Software from Matoma to the rescue!Universities

Keeping Alumni data up-to-date. What’s the best way? Software from Matoma to the rescue!

One of the greatest challenges that faces people working in Alumni management is keeping the data records of former students up-to-date. Everyone is aware that without a current data basis,…
Marco Marco2 min
Alumniscore – Performance figure for the evaluation of Alumni work
Alumniscore 75 Punkte
Alumniscore – Performance figure for the evaluation of Alumni workUniversities

Alumniscore – Performance figure for the evaluation of Alumni work

As a supplier of Alumni management solutions, Matoma Internet Consulting has established itself successfully in the market with the modular “Alumni 2.0” module. In order to address the widespread desire…
Marco Marco2 min
Simple data record updating, thanks to Profile Manager.
Screen Hochschul-Jahrbuch
Simple data record updating, thanks to Profile Manager.Universities

Simple data record updating, thanks to Profile Manager.

With the Profile Manager, Matoma is expanding the Newsletter Marketing Center with useful functions that further simplify alumni management at colleges and universities. As a long-standing solution provider for alumni…
Marco Marco2 min
Alumniscore – Performance figure for the evaluation of Alumni work
Alumniscore 75 Punkte
Alumniscore – Performance figure for the evaluation of Alumni workUniversities

Alumniscore – Performance figure for the evaluation of Alumni work

Marco Marco
Simple data record updating, thanks to Profile Manager.
Screen Hochschul-Jahrbuch
Simple data record updating, thanks to Profile Manager.Universities

Simple data record updating, thanks to Profile Manager.

Marco Marco

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