An increasing number of local authorities are switching from classical newsletter systems to dialogue marketing solutions, for the simple reason that this offers considerably more possibilities for distributing information or for running multi-level campaigns. This doesn’t just save on costs, it is also significantly more resource-efficient and noticeably simplifies many day-to-day processes.
A solution that doesn’t just offer numerous functions and paths for creating dialogues, it is also the back-end system for managing, evaluating and filtering communications.
