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Digitisation in medium-sized businesses

Retail: Make use of the e-mail sales channel! Find out how to use e-marketing to drive up your turnover

By 22. November 2017February 29th, 2024No Comments2 min read

Experience shows us that high season for online marketing is from the end of October to the start of January, where every customer is looking for gifts and is keen to invest their Christmas bonus in products and services.

Particularly in the B2C area, up to 40% of annual revenues in some cases, are achieved in the period before and after Christmas. The easiest way to tap into this enormous potential is with one of the most important communication channels, the e-mail.


Newsletters and e-marketing offer the classic win-win-situation.Customers appreciate being informed quickly and promptly. These days, it has become very important to have access to all your leads, even when on the move. And the best way is digitally on their Smartphones.


In comparison to printed advertising, e-mail users benefit from more economical despatch costs, more resource-efficient delivery and and faster distribution of the requested information. And if you deploy clever systems as well, you can implement improvement measures through tracking and evaluation and start targeted follow-up campaigns to drive up revenues.


As well as the “right” system, you also need the “right” strategy; personalisation, choice of pictures and selecting the best time to send the e-mails all have an influence on the success of your campaign.


As an e-marketing system, our NLMC offers a comprehensive package of options for controlling campaigns and for making them successful. The modular construction allows you to modify it at any time to meet changing needs and to add additional modules as required.

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We will be very happy to help you choose the software solution and tailored module expansions that are right for you or to offer you support in carrying through your campaigns.
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Author Marco

Als Geschäftsführer der Matoma GmbH und erfahrener Software-Unternehmer (seit 1997) hat sich Marco Gola als führende Kraft im Bereich smarter Schließfachanlagen etabliert. Er ist Herausgeber eines Fachbuches und aktiver Blogger, hier schreibt er über Smart Lockers, speziell in Büroumgebungen. Durch seine Mitgliedschaften im DVPT und IFMA Schweiz unterstreicht er sein Engagement für Qualität und Innovation in der Branche. Matoma GmbH zeichnet sich durch die Entwicklung der führenden Softwarelösung für intelligente Schließfachsysteme NetLocker(r) aus. Folgen Sie Marco Gola auf LinkedIn für aktuelle Einsichten und Entwicklungen.

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