The Trossinger web specialists expect that many retailers will look for the Internet in the next 24 months. Retailers want to open up new sources of sales with online shops. For this reason, we decided to set up our own real online shop
- firstly as a showcase for retailers (who want to set up their own online shop),
- secondly as a technical playground for the Matoma development team and
- Thirdly, it should serve as an exciting challenge for the SEO specialists.
Cuckoo clock shop – a crazy idea is implemented
The idea of selling cuckoo clocks online sounded crazy at first, but quickly became a favorite. ‘If it’s right!’, when looking for a manufacturer the choice fell on one of the last most authentic ones Cuckoo clock manufacturer in the Black Forest: Anton Schneider and Söhne in Schonach, founded in 1848. (Note: where else when it comes to… real mechanical Black Forest cuckoo clocks works?) Matoma design boss Claus Leibig was able to gain insight into the sacred halls of the cuckoo clock factory upon request. He was able to experience how a cuckoo clock is created in Schonach, from the drying of the wood to the final acceptance. This then results in the first drafts and finally the design for the online shop www.kuckucksuhren.shop developed. In this web shop, WooCommerce was used as the shop system. The Matoma team is fully familiar with the technological basis. Solutions based on WordPress (WooCommerce is based on WordPress) have been developed for years.
Screenshot of the homepage of kuckucksuhren.shop in Chinese
Many plugins enrich the WooCommerce shop
Many tricky plugins and levels of complexity have been implemented in the Black Forest cuckoo clock online shop Kuckucksuhren.shop. In addition to the integration of the partner Paypal Plus, which enables payment by invoice, credit card, installment payment, etc., the website can be accessed in over 80 languages. To make it easier to be found in search engines, pages in all languages are indexed and Adwords are activated. Vouchers are also possible variants of the online shop as well as various discount campaigns. The company’s own email marketing system (newsletter marketing center) rounds off the portfolio. “The first customer was a buyer from the USA,” says Matoma project manager Katarina Dujmovic, who wrote a thesis on the subject of retail, happily. “The online customer bought a wall clock that is one of our team’s favorite cuckoo clocks: the Michelstadt cuckoo clock.”.
