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Matoma establishes its competence in e-mail marketing – A look back

By 12. December 2015February 21st, 2018No Comments4 min read

Project statistics

40339

2013

539173

2014

1727990

2015

(E-mails sent through the Newsletter Marketing Center)

The despatch software –

A look back after three years on the market

After giving it a great deal of thought and after a good period of preparation, we entered the newsletter business in January 2013. Back then, we christened our e-mail despatch solution “newsletter-marketing-center”, because we firmly believed that e-mails represented an important channel in (direct) marketing. “E-mail marketing is the thing”.
We ourselves are surprised at how the CSA-certified newsletter system has developed. Initially, we just wanted to offer a further (marketing) channel to our customers. These days, customers come to us just because of this tool.

An excerpt from our customer list
Technische Universität München – ALBA Group plc & Co. KG – Printer Care Service GmbH – Wein Riegger – Bayerische Akademie für Werbung und Marketing – Gewerbeverband Oberzentrum Villingen-Schwenningen e.V. – Wirtschaftsförderungsgesellschaft der Region Schwarzwald-Baar-Heuberg – Stadtverwaltungen Dachau (bei München) and Stadtverwaltung Bühl (bei Baden-Baden) – Wilhelm Huber + Söhne GmbH + Co. KG – TR-Electronic GmbH – J.G. Weisser Söhne GmbH & Co. KG

The despatch numbers on their own

show a sensational development

Many thanks to all the customers who have placed their trust in us. And thanks go also to my Matoma Team who have given me so much support in achieving my vision of brining e-mail marketing to the market.

E-mails are definitely not out!

So what does 2016 have in store?

I see great potential for 2016 through the integration of our Newsletter Marketing Center in the leading CRM suites, SageCRM or Sage Officeline CRM. As a long-standing SageCRM Developer Partner, we have recently launched our integration component SageCRM@NLMC and carried out our first customer implementations. For a setup cost of under €1,000, a component can now be installed on any CRM system that will send e-mails through a German e-mail despatch system. The entries made in the communication log, including bounces, are displayed as lists in the CRM system.

With this as our starting point, we are looking forward to 2016.
Sincerely yours, Marco Gola

Marco Gola

Author Marco Gola

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