After intensive collaboration between matoma, as a WordPress expert, with external SEO experts and CI specialists, the new dmw – die mietwäsche website went online in May 2023 and presents itself in a contemporary design with a clear structure.
Close collaboration with external CI experts
The relaunch was commissioned to adapt the appearance of the website to the company’s new CI requirements. Matoma worked closely with the CI experts to ensure that the website optimally represented the desired brand image. The goal was to offer visitors a modern and engaging online experience that reflects the identity of dmw – die mietwäsche. The first step was to conduct a comprehensive briefing to define the requirements and goals of the relaunch. Based on the results, a click dummy was then created to give a visual impression of the new website. This phase allowed the team to collect feedback and make changes to fully meet the customer’s expectations. Using this interactive prototype, the website was implemented step by step.
Close collaboration with external SEO experts
A special feature of the new website is the expert blog. This separate area of the website was created in close collaboration with external SEO experts and enables dmw – die mietwäsche to establish itself and be perceived as an expert through informative blog articles in various areas such as high-visibility clothing or anti-static clothing. Another special feature of the dmw website is the introduction of a structure in which the website consists of two parts. This clear division makes it easier for users to find the information they want – all without consciously perceiving the boundaries between the two areas, static website and product catalog. Another advantage of this division is to optimize the visibility of the website for search engines and thus be able to reach the target group better. The new website from dmw – die mietwäsche combines informative content and expert knowledge into a harmonious overall experience that meets the needs of interested parties to the highest degree.
