
Introduction: AI is more than just hype
Artificial intelligence (AI) is the buzzword of our time – and no longer just in specialist circles. Ever since OpenAI made its AI-supported chat service ChatGPT 3.0 available to the general public in November 2023, the topic has been omnipresent. What was often seen as a vague promise for the future is now a tangible reality: AI has become part of everyday life and has made the leap from a mere buzzword to a real value-added tool.
Before ChatGPT’s breakthrough, many software products were prematurely marketed as “AI-based” – in reality, they were mostly based on simple algorithms or rule-based systems. Today, things are different. Modern AI models enable real interactions between humans and machines and generate new content in text, images, sound and video – dynamically, adaptively and contextually.
Matoma: Early in the game – with real added value for SMEs
At Matoma, we became intensively involved with AI technologies at an early stage. Our aim was and is to bring modern technologies to SMEs in an understandable and practical way. AI must not be an exclusive topic for large corporations – it must also be usable for small and medium-sized companies.
One key area of application that we are consistently developing is the field of conversational AI. This form of artificial intelligence makes it possible to hold real conversations between humans and machines – far beyond traditional chatbot functions.
Matoma Chatbot: Conversational AI in practical use
In May 2025, we released the Matoma chatbot as a product.
Our chatbot is based on Conversational AI and is directly connected to a powerful AI model. This allows our chatbots to have real, contextual conversations with website visitors – in natural language.
The Matoma chatbot is already being used successfully by two customers, where it offers:
- Measurably better user experience
- Quick, direct answers to complex questions
- A significant relief for service teams
Why conversational AI is the game changer
Conversational AI takes chatbots to a whole new level:
- Individual responses instead of pre-programmed reaction patterns
- Understanding the context and course of a conversation
- Ability to learn and improve from conversations
Conversational AI is a real competitive advantage, especially for companies with complex products, services that require explanation or extensive information offerings.
Matoma: Your partner for conversational AI in the SME sector
We see ourselves as a bridge builder between technology and SMEs. Our aim is to develop practical, powerful and transparent AI solutions – from conversational AI chatbots to other AI applications that perfectly match our customers’ goals.
FAQ: Frequently asked questions about AI chatbots and conversational AI
What is Conversational AI?
Conversational AI refers to artificial intelligence that is able to have natural conversations with users. In contrast to traditional chatbots, which only respond to predefined questions, conversational AI understands the context and the course of a dialog and provides intelligent, individual answers.
How does a conversational AI chatbot work?
Conversational AI uses technologies such as natural language processing (NLP) and machine learning to understand language and generate suitable responses. The chatbot “learns” from the conversations held and can constantly improve.
What are the advantages of conversational AI chatbots?
- Natural and fluent dialog
- Understanding of complex requests and conversation processes
- Flexibly expandable, also for new subject areas
- Noticeable relief for service and support teams
Which companies benefit from Conversational AI?
Conversational AI is suitable for all companies that:
- Want to automate frequent and complex user requests
- want to support your website visitors quickly and specifically
- Want to significantly improve the user experience
- Want to establish innovative, future-proof customer communication
How secure is an AI chatbot?
Data security is a top priority at Matoma. Our chatbots are GDPR-compliant and can be specifically restricted to sensitive data areas if required. The connection to existing systems also meets the highest security standards.
How can I integrate the Matoma chatbot into my website?
The Matoma chatbot can be easily integrated via a JavaScript snippet. Our developers will support you with the technical connection and optimal adaptation to your processes.
What is an AI chatbot?
An AI chatbot is a digital assistant based on artificial intelligence that is able to understand natural language and respond flexibly. In contrast to classic chatbots, which only provide predefined answers, an AI chatbot can also generate new content and answer complex questions.
How does an AI chatbot work?
An AI chatbot uses natural language processing (NLP) models to recognize the user’s intention. It accesses external databases, internal knowledge sources or AI models such as ChatGPT to generate suitable answers.
What advantages do AI chatbots have over traditional chatbots?
- Flexible and natural dialogs
- Understanding of context and relationships
- Individual answers instead of predefined standard texts
- Continuous learning and improvement
- Relief for service and sales teams
For which companies are AI chatbots useful?
AI chatbots are particularly useful for companies that:
- Offering complex products or services
- Receive many recurring user requests
- want to support your customers better and faster
- Want to create an innovative, modern user experience
What does an AI chatbot cost?
The costs depend on the range of functions, the connection to existing systems and the desired degree of customization. We have transparent prices without surprises that are suitable for SMEs. We would be happy to advise you personally.